Another reason why I decided to use this song is because after analysing the already released marketing material (Below), I feel it wasn't truly reflective of the song and the campaign had some fundamental errors. As I can only do this once, I think it would be good to use something that didn't succeed the first time round, as I can identify mistakes of someone else, because I wont be able to rectify my own finished product at the end of the process.
Holiday Analysis
Advert and digipack
Before you listen to the song, this advert and digipack starts to paint a picture of the narrative and the themes. This is something that is done very well and is an important part of this campaign. On the flip side to that, this should be spread across all promotional material released. The inconsistency within the campaign means that the target audience will not always know that it is all linked.
The advert used to promote the single Holiday by The King Blues does not follow any particular style or theme set out in the promotional music video, or any of their previous marketing material. By doing this they do not capitalise on the use of the video being bounded around or the posters being recognized and linked back to the single. This all adds up against the band and it is a possible reason for the record being unsuccessful in the UK charts.
The poster advert is one that does start to capture the narrative of the song with the use of a melting ice cream, symbolising that the seaside town is disintegrating from the amazing thriving place it used to be. The traditional 60s British holiday is represented with the wooden like texture strips on the background, that represent that of a beach hut. The colours of these strips, add to this. These colours were popular in the times when the British holiday and tourist industries were in their peak. This peak is described in the narrative of the song, but again this doesn't link to the video. 
The poster follows convention by including the well recognised band logo that spreads across the top of the advert but, like many indie and rock promotional material, it doesn't feature a picture of the artists. The typography used for the song title is an interesting part of this poster as it is again easy linked backed to the times when the industry was in its peak times. It is typical font used in the adverts in the 50s and 60s.By doing this, the audience start to think about the story that inspired this song to be written.
Promotional Music Video Analysis
The King Blues are a SKA Punk band from the London Borough of Camden and after a promising first album they released the single, Holiday , and the promotional video to match in 2010. The video is approaching 200,000 views on Youtube but this didn’t lead too much and the lack of success of the single led to it not being included on their new album ‘Punk and Poetry’
The video is mainly performance based with some shots linking it back to the narrative of the song, which is about a deprived, British seaside town and Holidays there. In my opinion the best parts of the video are when they remind us of the narrative using close up shot of certain objects.
The Music and the visuals do mostly link; being a performance video this is the main feature. The band are seen playing the instruments in many shots and Itch (the lead) lip-syncs the lyrics throughout, which is an effective way to have a close up of the artist.
I personally don’t think that the link between the lyrics and visuals are significant enough to say that they adhere to this convention. As I mentioned before there are moments and shots that sometime do link the visuals back to the song but the overall mise en scene lets it down. The video appears to be set in a derelict shopping centre, and the band use a bowling alley, fires, shopping trolleys and escalators, to tell this story. I think they could have done this more effectively by setting the video in the places that create the spine of the song. There is only one scene with a clown that is strong enough to class as a link to visuals and lyrics, but this is still very weak.
What I think the band and director have tried to do is make subtle suggestions of the songs narratives, but a song that has so much passion, they should have capitalised on the story and shown it how it is.
The dark lighting and the clothes worn within the video show that it is genre specific. Sleeveless shirts, tattoos and Dr Martens being synonymous with the Punk scene. Another example of its efforts to show the genre is things like the fire, symbolising defiance and the punk spirit.
Overall I think that although the video so adhere to some of the codes and conventions of a music video and does emphasie the Punk attitude, I think that the narrative in the song should have been championed more which could have made the story more poignant and therefore, talked about and in the long run more successful.
As I have been in this situation, in a small deprived seaside town, I feel I can relate to the song but not to the video. If, as I say they made it more about the narrative, I think they could have created voyeurism into the life of the people that thrive but also suffer in these situations.
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