Ed Sheeran -You need me, I don't need you
Ed Sheeran has been catapulted into the world of pop after working hard for years as an unsigned artist, doing small gigs here and there and building a gathering of fans. He was signed early this year and brought out his First single The A Team. The video was a massive success and followed a complicated narrative.
This song is the 2nd release and The video has been again very popular but is very simple, and almost has nothing to it.
Thinking about it in detail it does have a concept behind it. I think it's about how he has grown into an artist and how its not just being the great brand and face, you need to be a good songwriter and musician too. The way I interpret this has been shown, is the man in the spotlight is the man with no musical or song writing talent but he can look good and move to make the song look good.
The link between the lyrics and visuals is very subtle at times, but at others, flashing shots of objects make the song and the video connect and have relevance. For example here is a TubeChop that shows how the director has incorporated flashes of items that are relevant to the lyrics. It also shows the actor's hand movements and how he uses them to support the lyrics. http://www.tubechop.com/watch/201472
We see the artist Playing his guitar at beginning and at parts throughout the video but we don't see a massive amount of links between the music of the song and the visuals shown in the video. This is different considering it is mainly a performance based video. Although the actor that shows the narrative throughout the song is almost using sign language to get the best and rythem of the sing across to the audience as well as showing the message behind the lyrics. Here is my TubeChop example: http://www.tubechop.com/watch/201477
The song is of a hip-hop/pop genre and the video shows many elements that make it specific to its target audience. For example, its simply set in a dark studio with flashing lights. This may seem like a small element, but the environment has shown how it has mixed hip hop with pop. The stereotypical Hip-hop Setting would be in an empty dark space with not much character, whereas a pop video, would be all glamorous and set in luxury enviroments that make the artist and their company look big and rich. I think they have managed to balanced the 2 genres well.
The artist appeals to mainly young people, so by using a young actor, and a funky new twist, it has made it young and exciting. therefore it appeals to its target audience.
Ed has only just recently signed and this is only his second single, so I am surprised by the lack of close-ups of the artists that feature in this music video, which is used as promotional material to promote the song and the artist. On the other side of this, The label and artist would argue that he has for many years worked hard to build up his massive fan base that sent his début single to number 1. The way that I have interpreted the narrative, it wouldn't work and would contradict the song. We do see the artist and his ginger locks Twice, at the beginning and the end. We also see the artists signature guitar, that I recognised by fans due to the distinctive Paw Print Logo on it.
Overall I think this is a very good music video and doesn't necessarily follow the recognisable codes and conventions of this type of media.
I am particularly interested in the mise en scene and lighting. They have used a dark set with very strong Flashing lights that create the mood and set the style of the pop and hip-hop style they are going for. I also like how they have used significant objects and put the spot light on them when the lyrics are appropriate to that item.
The link between the lyrics and visuals is very subtle at times, but at others, flashing shots of objects make the song and the video connect and have relevance. For example here is a TubeChop that shows how the director has incorporated flashes of items that are relevant to the lyrics. It also shows the actor's hand movements and how he uses them to support the lyrics. http://www.tubechop.com/watch/201472
We see the artist Playing his guitar at beginning and at parts throughout the video but we don't see a massive amount of links between the music of the song and the visuals shown in the video. This is different considering it is mainly a performance based video. Although the actor that shows the narrative throughout the song is almost using sign language to get the best and rythem of the sing across to the audience as well as showing the message behind the lyrics. Here is my TubeChop example: http://www.tubechop.com/watch/201477
The song is of a hip-hop/pop genre and the video shows many elements that make it specific to its target audience. For example, its simply set in a dark studio with flashing lights. This may seem like a small element, but the environment has shown how it has mixed hip hop with pop. The stereotypical Hip-hop Setting would be in an empty dark space with not much character, whereas a pop video, would be all glamorous and set in luxury enviroments that make the artist and their company look big and rich. I think they have managed to balanced the 2 genres well.
The artist appeals to mainly young people, so by using a young actor, and a funky new twist, it has made it young and exciting. therefore it appeals to its target audience.
Ed has only just recently signed and this is only his second single, so I am surprised by the lack of close-ups of the artists that feature in this music video, which is used as promotional material to promote the song and the artist. On the other side of this, The label and artist would argue that he has for many years worked hard to build up his massive fan base that sent his début single to number 1. The way that I have interpreted the narrative, it wouldn't work and would contradict the song. We do see the artist and his ginger locks Twice, at the beginning and the end. We also see the artists signature guitar, that I recognised by fans due to the distinctive Paw Print Logo on it.
Overall I think this is a very good music video and doesn't necessarily follow the recognisable codes and conventions of this type of media.
I am particularly interested in the mise en scene and lighting. They have used a dark set with very strong Flashing lights that create the mood and set the style of the pop and hip-hop style they are going for. I also like how they have used significant objects and put the spot light on them when the lyrics are appropriate to that item.
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