Bruno Mars - Lazy Song
This song is from the pop genre and has received over 178 million views on YouTube.
The song 'Lazy song' by Bruno mars is a catchy and upbeat tune, with lyrics we can all relate to, about the lazy days when all we wanna do is lay in bed! This video is mainly concept/narrative based with an element of performance.
The artist is a massive worldwide hit and has released some glamorous and interesting videos in the past, so at first i was very surprised at the amateur style that was adopted for this particular video. But after watching it again I understand and agree with the strategy used.
The video stars Bruno himself, and 5 men dressed as monkeys. It is a viral style video that uses a camera in a fixed position and shows a full length shot. The artists mimes the lyrics and him and the monkeys move and dance in sync. The movement is very upbeat and suits the mood of the song.
The movements and actions closely match the lyrics of the song. For example the lyric ' Don't feel like picking up the phone' is matched with the action of all 6 actor making the phone action with their hands. Here is a TubeChop of that example: http://www.tubechop.com/watch/200528
This is very much the same with the relationship between the music and and the visuals. For example during the chorus they all nod to the beat of the song and at the end of each chorus there is a whistling tune. All the actors move their heads with this. Here is a TubeChop example: http://www.tubechop.com/watch/200532
Also linking the music with the visuals is when Bruno Mars starts to play his guitar nearer the end, all this shows that it is not a short film to music.
A music video is traditionally used as a marketing tool to advertise an artist and their song. For this to be effective, it needs to feature many close ups of the artists. This is very much present in this video, as we see the artist, Bruno Mars, all throughout apart from 10 Seconds. This is particularly important for this video as it has been sent out as almost a viral on YouTube. For it to be famous and talked about it, the successful, worldwide artist, would have to play a big part in it. The cast move around the performance space to ensure that the artist is the focus.
The only intertexuality that i can recognise is in the song and doesn't feature as a narrative in the video, but he says MTV. This makes it almost an advert for the TV channel, and when it is shown on other music video channels, it is censored out. Bruno mars was also nominated for 4 MTV music awards, coincidence?
Overall I think it is a unique music video and has many qualities that I have been inspired to think about when planning my Music Video.
These are things like the style of the Viral video. This is becoming a big thing all around the world and supports the theory of WEB 2.0, where we create the media. YouTube gives us this platform and it would be interesting to look at the benefits of using this as a promotional tool for a music artist.
I also like how simple it is. Dressing 5 actors up as monkeys are asking them to perform a song in a performance space is very effective in this video, and is very simple. it suits the meaning and mood behind the song.
As a whole campaign, here are the promotional materials used. This is an insight of how i will need to link the video with my digi pack when it come to creating the products.
